Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Robinsons drinks and BBH London made a decent bet with this commercial, which has been airing during Wimbledon coverage in the U.K. over the past fortnight. It dreams of the moment when a British player will once again win the prestigious London tennis tournament. (The last British men's winner was Fred Perry in 1936; Virginia Wade won the women's draw in 1977.) The ad is a clear reference to Andy Murray, the Scotsman who's ranked No.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in