BBH Ready for a British Wimbledon Champion

Robinsons drinks and BBH London made a decent bet with this commercial, which has been airing during Wimbledon coverage in the U.K. over the past fortnight. It dreams of the moment when a British player will once again win the prestigious London tennis tournament. (The last British men's winner was Fred Perry in 1936; Virginia Wade won the women's draw in 1977.) The ad is a clear reference to Andy Murray, the Scotsman who's ranked No. 3 in the world. And sure enough, Murray is heading to Friday's semifinals. There, he meets Andy Roddick, the American player who so memorably screwed up AmEx's 2005 U.S. Open ad campaign by losing in the first round.