Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Can discordant screaming sell ice cream?
Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at one of those ice cream trolleys you see around the beach.
"What the hell is this? This is so surreal," says YouTube user SaltyStuff, which sums this ad up pretty well.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in