BBDO’s Latest Ad for Snickers Ice Cream Bars Is a Real Scream

Cover your ears for these 15 seconds

Can discordant screaming sell ice cream?

Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at one of those ice cream trolleys you see around the beach.

"What the hell is this? This is so surreal," says YouTube user SaltyStuff, which sums this ad up pretty well. It also covers all its bases with the audience, whether they like the product or (for some reason) loathe it.


Client: Snickers

Title: "Scream"

Creative Agency: BBDO New York

David Lubars: Chief Creative Officer, BBDO Worldwide

Greg Hahn: Chief Creative Officer, BBDO New York

Gianfranco Arena: Executive Creative Director

Peter Kain: Executive Creative Director

Eli Terry: Creative Director

Jessica Coulter: Creative Director

Amy Wertheimer: Group Executive Producer

Tara Leinwohl: Executive Producer

Kirsten Flanik: Managing Director

Susannah Keller: Global Account Director

Joshua Steinman: Account Director

Tani Corbacho: Account Manager

Annemarie Norris: Group Planning Director

Alaina Crystal: Senior Planner

Production Company: Gifted Youth

Fatal Farm: Director

Charles Papert: Director of Photography

Dal Wolf: EP / Managing Director

Anthony Ficalora: EP of Production / HOP

Alistair Walford: Staff Producer

Alana Mitnick: Producer

Editorial: Rock Paper Scissors

Helena Lee: Executive Producer

Leah Carnahan: Post Producer

Christjan Jordan: Editor

Pieter Viljoen: Assistant Editor

Post-Production Effects: MPC

Camila De Biaggi: Executive Producer

Alan Bibby: Creative Director

Ed Chapman: VFX Supervisor

Seif Boutella; Technical Director

Dorian Douglass: Producer

Marcus Wood: Head of 2D

John Shafto: Flame Artist

Mix Studio: Lime Studios

Joel Waters: Engineer

Susie Boyajan: Producer