Is the Red M&M a Bully?

Final answer: No, he's just funny

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As if our friends in Australia's Advertising Standards Bureau didn't have enough inane projects, they just wasted two months examining the social interactions of talking M&Ms in commercials. Some viewers complained that the Red M&M encouraged childhood bullying by berating his multicolored costars in some recent ads. (Red has always been the arrogant one. Even his official bio admits: "He's been telling people what to do his whole life.") "Children will see this as a normal way of life as the M&Ms portray to them those they mix with at school," said one complainant.

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