Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Those who enjoy “secret menus” may automatically think of brands such as McDonald’s, Starbucks and Chick-fil-A. However, craft sparkling water brand Aura Bora is taking a different approach to the secret menu in order to build consumer intrigue and loyalty.
For its latest direct-to-consumer marketing approach, Aura Bora released a secret menu of its own, making its crafted water a bit more eccentric. The menu features flavors like Banana Bergamot, which tastes like a nostalgic, fruit-forward take on cream soda, Guava Eucalyptus, which tastes like a tropical beach day with a breeze, and Mango Chili, a spicy margarita-like drink with a sweet mango twist.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in