Those who enjoy “secret menus” may automatically think of brands such as McDonald’s, Starbucks and Chick-fil-A. However, craft sparkling water brand Aura Bora is taking a different approach to the secret menu in order to build consumer intrigue and loyalty.
For its latest direct-to-consumer marketing approach, Aura Bora released a secret menu of its own, making its crafted water a bit more eccentric. The menu features flavors like Banana Bergamot, which tastes like a nostalgic, fruit-forward take on cream soda, Guava Eucalyptus, which tastes like a tropical beach day with a breeze, and Mango Chili, a spicy margarita-like drink with a sweet mango twist.
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