Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
When you buy a pair of shoes from Toms, another pair is donated to a child in need. This "One for One" business model has sparked a lot of well-deserved Web buzz for the e-retailer, but Toms got a healthy heaping of national attention this weekend from this new AT&T ad, which debuted during Masters Tournament coverage. "Two months ago AT&T approached us wanting to feature Toms in an ad campaign," founder Blake Mycoskie writes on the company's blog.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in