ASMR Marketing Is Officially Dead After This Soothing 4-Minute Clip About Shaving Your Balls

Lynx gets up close and personal with three 'shavetorials'

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“Remember, no two balls are the same.”

Such lines, whispered ASMR-style by a nerdy dude in a shower, punctuate 72andSunny Amsterdam’s surprisingly entertaining and even vaguely safe-for-work “Shavetorials” for Lynx Shower & Shave Foam.

Also on tap: scratching, brushing and razor blades caressing soapy skin. These sights and sounds permeate a trio of tongue-in-cheek instructional videos for the U.K. market on how men should shave their legs, chests and, yes, scrotums.

Each 4-minute YouTube spot—trimmed, as it were, to 10 seconds on Snapchat—seems to lampoon the

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