Artists Painted Over Black Shooting-Range Targets as a Statement on Race and Gun Violence

Fred & Farid champions #NoMoreBlackTargets


Fatal shootings of young black men across the U.S. remain a contentious topic even in a political climate that provides new opportunities for outrage every day.

Ad agencies and their clients have addressed the seemingly insoluble problem of gun violence in lots of different ways, but few have directly tackled the racial components of this epidemic.

Earlier this year, the New York office of international creative shop Fred & Farid teamed up with humanist organization The New York Society for Ethical Culture to celebrate Black History Month by bringing attention to the role that unconscious bias might play in fomenting such tragedies.

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