Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
People are already using NeverWet (aka the silicon-based, water-repellent spray that's been getting all the buzz lately) to waterproof just about anything that can't squirm away. But here's an interesting take from two members of Home Depot's "How-To Community." Nathan Sharratt and Dana0814 made some stencils for NeverWet sidewalk graffiti, which can be seen only in rainy weather. It's just a matter of time (and probably not much time) before advertisers will be all over this idea—and in fact, similar things have been tried in the past.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in