Art Replaces Ads at 22,000 Out-of-Home Sites in the U.K.

'A very very big art show'

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

There's art everywhere! It's loose in the streets! The onslaught of art will kill us all! possibly enhance our dreary, workaday lives!

The Art Everywhere project in England fuses art and commerce on a grand scale, with reproductions of 57 popular works—ranging from the 16th century to modern times—replacing ads on 22,000 out-of-home ad sites, including billboards, bus shelters, tube-station walls and other locations like shopping malls and office buildings. Innocent Drinks cofounder Richard Reed spearheaded the initiative (it was his wife's idea), and he described Art Everywhere to the Guardian as "a joyful project with no agenda other than to flood our streets with art and celebrate the creative talents and legacy of the U.K."



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in