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More jumping on the blog bandwagon: Captain Morgan’s rum has started The Captain’s Blog. The idea, it seems, is for the Captain himself—or a guy dressed up like him, anyway—to take time out of his “rigorous party schedule” to share tips on how to be the life of the party. “I’m throwing my tri-cornered hat into the blog ring, where I can tell everyone at once how to achieve extreme Captitude,” the introductory post says.