Apple Revels in Beautiful, Rich Color in Its Latest Global ‘Shot on iPhone’ Billboards

Individual shots, as well as series

Headshot of Tim Nudd

Apple and TBWA\Media Arts Lab are back with more "Shot on iPhone" billboards. And this time, the focus in on the color—deep reds, oranges, yellows, blues, purples and greens, all hand-selected for each out-of-home location around the globe.

"Each photo is a striking expression of color that can stand on its own, but when paired together they provide a breathtaking color spectrum that forces you to stop and admire the beauty of the world around us," the agency tells AdFreak.

Apple, of course, isn't a newcomer to art directing colorful boards that bring vibrancy to everything around them. The iPod silhouettes did much the same thing a decade ago. 

The "Colors" campaign launched this week in the U.S., Canada, U.K., Australia, France, Germany, Italy, Spain, Switzerland, Turkey, Russia, UAE, Brazil, Chile, Colombia, Mexico, Japan, Singapore, Hong Kong, India, Korea, China, Malaysia, New Zealand and Thailand.

The images shown here are from India, Malaysia, Korea, China and Australia. 

@nudd Tim Nudd is a former creative editor of Adweek.