Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps

Small, powerful stories

My colleague Tim Nudd recently wondered if Apple, at a crucial time of transition in the company's history, had lost its voice in the new "Our Signature" manifesto commercial. The company speaks clearly and with great confidence, however, in "Making a Difference One App at a Time," a 10-minute film by TBWAMedia Arts Lab that focuses on how third-party iOS apps can profoundly change people's lives.