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Today, Sept. 21, is World Alzheimer's Day. To mark the occasion, Alzheimer's Disease International is offering absolutely "nothing" in an effort to build awareness and empathy—via a Facebook app, developed by Ogilvy Belgium, that causes all of the information in your Timeline to temporarily vanish for the day. All of your posts and pictures are still saved, but inaccessible today and replaced by this message: "Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality."
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