Apology-Bot spot too racy for Super Bowl?

According to New York magazine, sex tapes have gone from “a shocker” a few years ago to “no big deal” today. But perhaps they’re still not quite acceptable in advertising during so-called family entertainment. For instance, check out this commercial for Bud Light featuring the Apology-Bot 3000, a robot that will apologize to a woman on a guy’s behalf. (“It’s takes courage to apologize. The courage of a robot.”) A comical enough premise, and a funny ad—but not one that was appropriate for the Super Bowl, at least according to the rumors floating around. In any case, you can play around with the Apology-Bot on Bud Light’s Web site—and send your apologies to a friend’s cell phone.

—Posted by Tim Nudd