Angel Soft Wishes Single Moms a Happy Father's Day in Unique Take on the Holiday

A twist on familiar clichés

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Adult children raised by single mothers wish their moms a happy Father's Day in this intriguing, unconventional take on the holiday by Deutsch LA for Georgia Pacific's Angel Soft bathroom tissue.

The two-and-a-half-minute video presents various men and women who speak directly to the camera, thanking their moms for being both mothers and fathers in their lives. "She did it all, as though she was two people," one subject says. The others echo this sentiment, explaining how their moms combined softness and strength, tying back to the brand's new tagline, "Be soft, be strong," which is introduced here.

Quite a few of these folks get choked up, but that's de rigueur for the "gratitude advertising" category, and the tears are balanced by some lighter moments.

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