Amazon's Holiday Ad, Full of Singing Boxes, Is One of Its Cutest Spots Yet

Lucky Generals takes the helm for year-end assignment


Last year, Amazon made one of the most noteworthy ads of the holiday season, a lovely spot celebrating the friendship—and the likeminded gift giving—of a vicar and an imam.

That spot was always going to be hard to top. And while Amazon’s 2017 effort might not be quite as evocative, it’s certainly festive. While moving away from the expertly handled political commentary inherent in last year’s effort, the new 60-second ad has its own charms—and should put a smile on plenty of faces, mirroring that on the Amazon boxes that are so central to the plot.

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