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Amazon's gay-marriage-friendly "Husbands" ad for its Kindle Paperwhite e-reader with built-in light is generating lots of conversation, most of it positive, though there is some criticism in the mix. The brand's bikini pitchwoman Anna Zielinski banters a bit about the product with a guy at the beach. He says he's just ordered a Paperwhite and suggests they "celebrate," so it seems like he's trying to pick her up.