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People are using Amazon Echo in so many different ways, and asking its AI, Alexa, so many different things, that the brand decided it was perfect for little vignettes. So, it's rolling out more than a hundred 10-second spots, each with a funny little question or request of Alexa, in contextual and targeted digital, TV and social placements.
The campaign, called "Alexa Moments," was created in-house and is designed to show off Alexa's breadth of the capabilities and skills.
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