Amateur Hockey Players Treated Like Pros by Budweiser Canada

Great sports stunt timed to Super Bowl

We've been focusing on the U.S. Super Bowl ads this week, but here's a good one that will air on the Canadian broadcast. Filmmakers told two recreational hockey teams in Port Credit, Ontario, that they were filming a hockey documentary—but it was actually Budweiser Canada, who surprised the amateurs by filling their empty stadium with cheering fans, cheerleaders and sportscasters, giving the feel of a pro game.

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