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Volkswagen apparently has some “edgy” work on tap, including a commercial called “Jumper,” in which a suicidal man on a ledge changes his mind after a stranger tells him about three sub-$17,000 models. The German automaker stirred controversy last year with its jarring ads that depicted collisions, but at least those had a broader safety message. Sort of. GM couldn’t get away with a suicidal robot, so I can only imagine VW will be pressured to edit or pull “Jumper” once it hits the air.
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