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New rule: If you’ve been arrested for DUI, stay out of alcohol advertising for a while. Paris Hilton’s DUI bust earlier this month is a sucker punch to Italian wine-maker Prosecco, which hired the heiress to endorse its Rich line of sparkling wines. (See some photos from her ad shoot here.) Road-safety advocates in Italy say Paris isn’t worthy of the endorsement job. Says one: “She has just been arrested for drunk driving and a few days later she is promoting an alcoholic drink.
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