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As a rule, agency websites are pretty wretched—full of self-congratulation, jargon, "creative" headshots and pompous meditations on proprietary philosophies and processes. But Zulu Alpha Kilo's is the absolute worst—in a good way.
The Toronto agency launched a new website this week that's intentionally awful, as it parodies the "sameness" of every agency website. The page is strewn with insufferable garbage, from inspirational posters to founder bios. (The shop's actual founder is Zak Mroueh, whose first name is where "Zulu Alpha Kilo" comes from.