After Kissing Campaign, Benetton Makes Up by Inspiring Unemployed Youth

'Unhate' shock tactics give way to social work

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United Colors of Benetton's "Unhate" campaign with the world leaders kissing got plenty of flack, but lots of attention too—along with a Grand Prix in the Press Lions contest at Cannes. Now, the fashion client is back with a new "Unhate" initiative, and this time it puts some money where its mouth was.
     The new initiative, "Unemployee of the Year," from Fabrica and 72andSunny in Amsterdam, seeks to shine a light on a pressing social problem—the nearly 100 million young people worldwide aged 15-29 who don't have a job.



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