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Everyone's been refreshing their logos lately. First Twitter, then Microsoft—and now it's eBay's turn to roll out a new mark, the first logo refresh since the online marketplace's founding 17 years ago this month. The old logo was iconic despite the fact—or rather, because—it was, let's be honest, butt ugly. The new logo cleans up that hot mess a little. But it generally keeps the color scheme intact—the red and blue are dialed back a bit—and keeps the letters touching one another.