Adweek Radio: Frog Design's President on Leading Through Crisis

Andrew Zimmerman with tips for all leaders and what his team has taught him

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Thanks to its office in Shanghai, U.S.-based global design agency frog design got an early indication of what the coronavirus might mean for business: a shift to working from home, a need to create new tools to communicate with clients, and ensuring the “frogs,” as its employees are called, stay focused and creative.

But what the agency’s president, Andrew Zimmerman, was most surprised by, is how his bottom-up team rose to the challenges brought on by the pandemic. What does it take to lead a team of creatives in a time like this? We talk about it on this week’s episode of Adweek Radio.

You can listen to the episode below.