Advertising Week: the Cliffs Notes version

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You thought last week’s industry celebration was over? Not until we have the last word. Sure, there was voluminous in-depth coverage. But AdFreak’s specialty, born out of our laziness, is in summarizing the salient points made during the week:

   1. People still watch TV.
   2. Direct marketers are nerdy.
   3. It helps to put celebrities in ads.
   4. John Wren is concerned about “profits.”
   5. When clients spend more on interactive ads, that money “has got to come from somewhere.”
 




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