Ads of the Week: 13 Campaigns That Caught Our Eye, From Fanta to Heinz

Estée Lauder, Fanta, Heinz, Uber, and more are behind the week’s most notable ads

Nostalgia, star power, and humor lead this week’s packed crop of ads. Spotify celebrates the power of a playlist, Fanta debuts a spooky cinematic universe, and strong women gear up for Athleta.

Uber helps teens manifest their best school years, Heinz breaks out a bright red bib for wedding season, and Martha Stewart makes a big return for Starbucks.

Plus, Bowen Yang lies back on Ana Gasteyer’s couch for Estée Lauder, David Beckham tries to outbid Theo James for Stella Artois, and Morgan & Morgan defends kids from zombies for MilkPEP.

Our Most Effective Ad of the Week, in partnership with EDO, is a different take on a game-day party.

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Matt-Barker-400-2025

Matt Barker

Matt Barker is a contributing writer for ADWEEK. He has previously written for Campaign, Marketing Week, and Condé Nast.