Adobe Shows You the Colorful, Weird, Scary, Brilliant Faces of ‘The New Creatives’

Milestone for the Creative Cloud

Adobe just passed the 1 million subscriber mark for its Adobe Creative Cloud and is celebrating with this eye-catching spot from Goodby, Silverstein & Partners—a salute to "the new creatives" in art and advertising.

"Creatives today do a little bit of everything, from illustration to filmmaking to Web design," says GSP associate creative director Will Elliott. "We wanted the spot to celebrate how all these different disciplines are coming together."

The spot features a series of artists whose work is projected across their faces. The artists include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was crowdsourced from Behance.

The soundtrack is "Default" by Django Django. Full credits below.


Client: Adobe

Spot: "I Am the New Creative"

Campaign: "The New Creatives"

Agency: Goodby, Silverstein & Partners


Co-Chairman, Creative Director: Rich Silverstein

Associate Creative Director: Will Elliott

Senior Art Director: Patrick Knowlton

Art Director: Sam Luchini

Copywriter: Roger Baran


Director of Broadcast Production: Cindy Fluitt

Executive Producer: Cat Reynolds

Director of Graphic Services: Jim King


Associate Director, Account Management: Todd Grantham

Account Director: Joel Giullian

Account Manager: Varoon "V.J." Jain

Assistant Account Manager: Laura Black


Group Brand Strategy Director: John Thorpe

Brand Strategy Director: Brendan Robertson


Group Communication Strategy Director: Dong Kim

Senior Communication Strategist: Nicole Richards

Production Company: eLevel Films

Director: Brady Baltezore

Executive Producers: P.J. Koll, James Horner

Producer: Chris Whitney

Director of Photography: Juli Lopez

Stills Camera: Claude Shade

Postproduction: eLevel

Post Producer: Katharine O'Hara

Visual Effects Supervisor: Nathan Shipley

Animation: Jessica Gibson

Editor: Erik Johnson

Assistant Editor: Quinn Moticka

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