Adobe just passed the 1 million subscriber mark for its Adobe Creative Cloud and is celebrating with this eye-catching spot from Goodby, Silverstein & Partners—a salute to "the new creatives" in art and advertising.
"Creatives today do a little bit of everything, from illustration to filmmaking to Web design," says GSP associate creative director Will Elliott. "We wanted the spot to celebrate how all these different disciplines are coming together."
The spot features a series of artists whose work is projected across their faces. The artists include Joshua Davis, Dylan Roscover, Anita Fontaine, Jeremy Fish and Alejandro Chavetta. Additional artwork was crowdsourced from Behance.
The soundtrack is "Default" by Django Django. Full credits below.
Spot: "I Am the New Creative"
Campaign: "The New Creatives"
Agency: Goodby, Silverstein & Partners
Co-Chairman, Creative Director: Rich Silverstein
Associate Creative Director: Will Elliott
Senior Art Director: Patrick Knowlton
Art Director: Sam Luchini
Copywriter: Roger Baran
Director of Broadcast Production: Cindy Fluitt
Executive Producer: Cat Reynolds
Director of Graphic Services: Jim King
Associate Director, Account Management: Todd Grantham
Account Director: Joel Giullian
Account Manager: Varoon "V.J." Jain
Assistant Account Manager: Laura Black
Group Brand Strategy Director: John Thorpe
Brand Strategy Director: Brendan Robertson
Group Communication Strategy Director: Dong Kim
Senior Communication Strategist: Nicole Richards
Production Company: eLevel Films
Director: Brady Baltezore
Executive Producers: P.J. Koll, James Horner
Producer: Chris Whitney
Director of Photography: Juli Lopez
Stills Camera: Claude Shade
Post Producer: Katharine O'Hara
Visual Effects Supervisor: Nathan Shipley
Animation: Jessica Gibson
Editor: Erik Johnson
Assistant Editor: Quinn Moticka