Ad for tonic water bursts your sweet bubble

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Leave it to those Latin lovers at BBDO Argentina to make tonic water (almost) sexy. On a busy thoroughfare, a guy and gal exchange glances and then imagine themselves transformed into objects that fit together and complete each other. She's the wall-switch that turns on his light bulb. He's the watering can that, um, waters her, um, flower. The approach works because of the actors' great facial expressions and the silly but effective visuals. It's all foolishly tongue in cheek, which is appropriate, because this couple will be tongue-wrestling soon enough.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in