Ad Features a Mysteriously Pregnant Man, but He's Not Carrying a Bundle of Joy

Welcoming a less cute baby

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In this peculiar ad by Saatchi & Saatchi in New York, a couple experiences their first pregnancy … with a twist. That's right, it's the man who's pregnant, not the woman. It would give away the punch line to reveal the identity of the client—so just watch the spot first.



That's right: They compared pregnancy to garden-variety gas.

Even if you didn't know it was a Fiber One ad, it's pretty obvious that viewers are being set up for something other than a baby as the commercial's 90 seconds unwind.

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