Ad for Facebook Pages Has a Major Google Vibe

Tried-and-true formula of dynamic screen shots


Facebook is rolling out its new version of Pages, and asked directing collective Strike Anywhere for a commercial to promote it. The results are below—a very Google-like execution mixing dynamic screen shots (pans, mouse movements, text being typed, etc.) with live-action vignettes to weave together a few stories of how the site helps businesses and artists grow and connect with customers and fans. The spot features Bay Cities Italian Deli, Red Bull and musician Alex Winston.

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