Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Australian mall rats dress up in mouse costumes and run on a giant wheel inside a cage in this latest installment of Clemenger BBDO's borderline sadistic "How far will you go for Fantastic Delites?" campaign for the flavored-rice-snack brand. Round and round they go, taking tumbles and battling exhaustion, egged on by a crowd and video messages on the screen of the snack dispenser: "Faster Faster Faster" and "Run Mousey Run." Those who generate enough speed earn a pack of Delites.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in