A Stock Photo Agency Just Made the Cattiest (and Most Insane) Cat Video on the Internet

Brace yourself for Cherie and Renno's 'Meow'

Headshot of Tim Nudd

While Dove tackles the thorny socio-political debate around stock photography, stock photo agency Depositphotos just wants to show you cat photos. And some fantastic ones, at that.

And it’s doing so in novel fashion: It created, entirely from its own collection of stock photography, a whole music video filled with cats for Israeli musical duo Cherie and Renno. And boy, is it a bizarre and ludicrous production.

Without further ado, check out four-plus minutes of feline frivolity:

As you can see, Depositphotos gets a plug at the end of the video, which says it used 942 pics from the site. You can also visit Cherie and Renno’s site for more info on 74 of the cats featured in the piece.

The video is a particularly insane twist on something that’s been happening for years—stock photo sites helping to create content as a way of drawing attention to their stash of pics.

Written, designed, directed and purred by Shushu E. Spanier
Art director, head of design and catnip dealer: Shirley Eva Bahar
Ninja animator, head of VFX and editor: Nissim Farin Shtamper
VFX animator: Asaf Norani
VFX animator: Einat Moscovich
VFX animator: Shahar Fleisher
Designer: Rotem Mark
Production manager, muse and tuna provider: Shiri Davidovitch

@nudd Tim Nudd is a former creative editor of Adweek.