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A children’s choir dishes out the guilt in Barkley’s snackable #SummerSkipDay ads for Dairy Queen.
With their red robes waving in the breeze, the youngsters congregate on a baseball diamond and at a lakeside beach to belt out some familiar tunes, with tweaked lyrics that encourage their parents to skip a day a of work and take them out for frozen treats.
The ads also promote a new DQ app offering fans a free DQ Blizzard with their first download.
In the clip below, an updated “Ode to Joy,” immortalized in Beethoven’s Ninth Symphony, ditches the original’s elevated language about starry canopies and gods in favor of, “Guilt trip, guilt trip, guilt trip, guilt trip, guilt trip—this is our guilt trip.