2 Ad Agencies Produce This Holiday Season's Most Anti-Consumerist Toy

Give the gift of Bawx

Leave it to a couple of ad agencies to upend the holiday season with the year's most radical toy. Independent shops Barton F. Graf 9000 in New York and TDA_Boulder in Boulder, Colo., partnered on a new business that sells a single item—a big, plain, heavy-duty, 2-foot-cubed, 100-percent-recycled, made-in-the-U.S.A., empty cardboard box. The Bawx is described on the website as "the perfect holiday gift for the 2-6½-year-old who would rather play with the box than what's inside."