12 Christmas Presents for $12 Sounds Like a Whole Lot of B.S., and It Is

Cards Against Humanity's holiday stunt

You're not going to believe this bullshit. Cards Against Humanity created this holiday promotion called Holiday Bullshit, where they promised to send anyone 12 random gifts for $12. And they sold out of their 100,000 spaces in less than a day with zero advertising and zero guarantee that you'll get anything halfway decent. Now that is some brand trust.