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Gurus, alchemists, champions, evangelists, insurgents, and genies. These kinds of job titles—some of which are parsed and pummeled in this roundup from Chicago agency Plan B—make adland sound a lot more magical than it really is. I view the trend toward wacky, overblown, melodramatic titles as a play by the industry to recapture some of the drama, excitement, and "magic" it's lost since its Mad Men heyday. Brand champion! Creative insurgent! Media ninja! These titles promise days filled with noble pursuits and unbridled creativity—thrilling searches for Big Ideas and Grand Plans guaranteed to drive sales and yield promotions, bonuses, and the adoration of humankind.
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