The 10 Most-Viral Fortune 500 Brands of 2011

Big video numbers from America's biggest companies

You can slice and dice online video-viewing data in about a billion different ways. Here's another interesting one—the 10 brands from the Fortune 500 that had the most online video views in 2011, courtesy of Visible Measures. Two of the companies, GE and Ford, are in the top 10 of the Fortune 500 itself—the epitome of sheer size and viral marketing reach combined. Google, which is No. 92 on the Fortune 500, tops this list—largely thanks to its celebrity-studded Chrome campaign, featuring Lady Gaga among others. The player hitting the most above its weight here is Corning, which is No. 350 on the Fortune 500 but had the 10th-most online video views this year, almost all of them for its famed "A Day Made of Glass" video—a real one-hit wonder. (A methodology note from Visible Measures: "The views refer to what we call the True Reach of a brand. We track the original videos that the brands and agencies upload for campaigns as well as copies and derivative content that audiences post across the Web.") See all 10 after the jump.

  1. Corning

    Fortune 500 rank: 350

    Total video views: 16,479,332

    Top campaign: A Day Made of Glass

  2. Best Buy

    Fortune 500 rank: 47

    Total video views: 16,808,022

    Top campaign: Ozzy & Bieber

  3. GE

    Fortune 500 rank: 6

    Total video views: 19,215,436

    Top campaign: Tag Your Green

  4. Coca-Cola

    Fortune 500 rank: 70

    Total video views: 19,821,874

    Top campaign: Siege

  5. Ford

    Fortune 500 rank: 10

    Total video views: 21,135,468

    Top campaign: Fiesta Movement

  6. Motorola

    Fortune 500 rank: 116

    Total video views: 23,984,890

    Top campaign: Goodbye 1984

  7. Microsoft

    Fortune 500 rank: 38

    Total video views: 41,894,378

    Top campaign: Megawhoosh (Make It Possible)

  8. Apple

    Fortune 500 rank: 35

    Total video views: 63,314,155

    Top campaign: Introducing iPhone 4S

  9. Nike

    Fortune 500 rank: 135

    Total video views: 64,308,331

    Top campaign: Back for the Future

  10. Google

    Fortune 500 rank: 92

    Total video views: 78,721,389

    Top campaign: The Web Is What You Make of It

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