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The fact that this six-minute opening video to the 2008 Hatch Awards won best of show at last night's 2009 Hatch Awards says a lot, perhaps good and bad, about the Boston creative scene, award shows and the ad industry in general. Cynics might sneer that it proves just how self-absorbed and solipsistic ad agencies have become, and how they've taken their eye off the prize, so to speak, in terms of driving product sales.
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