YouTube Is Working With Wikipedia to Add Context to Conspiracy Videos

CEO Susan Wojcicki talks about balancing freedom with tech platforms


The past 18 months have been tough for YouTube. Between discovering Russia-linked propaganda ads and dealing with brand safety issues that are a result of the platform’s sophisticated programmatic advertising, YouTube is trying to clean up its act and assure both consumers and brands that it’s a clean space.

In its newest effort to crack down on conspiracy videos that spread misinformation, YouTube has an interesting partner: Wikipedia. Videos that propagate theories like the moon landing will now include a short blurb from Wikipedia providing facts that counter the theory, said YouTube CEO Susan Wojcicki during a panel at South by Southwest.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in