NewFronts

YouTube Doubles Down on Its Living Room Takeover at Brandcast

New originals slate features projects with Will Smith and Alicia Keys

YouTube's star-studded presentation emphasized the platform's creator base and the big-screen opportunities for advertisers. — YouTube's star-studded presentation emphasized the platform's creator base and the big-screen opportunities for advertisers. YouTube

By Kelsey Sutton

May 4, 2021

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

More than ever before, YouTube is coming after linear TV advertising dollars.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Recommended articles