YouTube Creators Rhett and Link Discuss Their First Book While Swinging on a Swingset

The pair's also on their first live tour

Rhett McLaughlin and Link Neal met in first grade, got in trouble together and became fast friends. Now, they’re on a book tour for their very first book. They created a YouTube channel 11 years ago, but only after excited fans began uploading videos from their own website for them.

@samimain Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.