YouTube has set the bar sky-high for its new Karate Kid revival series Cobra Kai, which it hopes will become its subscription service’s signature series a la House of Cards or The Handmaid’s Tale. “I want YouTube Red to be the subscription service you can’t live without,” Susanne Daniels, YouTube’s global head of original content, said in this week’s cover story.
And as the company tries to entice its more than 1.5 billion monthly logged-in YouTube viewers to sample the series—all 10 episodes rolled out yesterday; the first two are free for everyone—it has added several Karate Kid-themed Easter eggs to its Cobra

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