YouTube Adds Karate Kid Crane Kicks and ‘Wax On, Wax Off’ Easter Eggs to Its Cobra Kai Page

Playing up the nostalgia for the original film

Desktop users will see the famous Karate Kid crane kick on the progress bar of every Cobra Kai video. YouTube

YouTube has set the bar sky-high for its new Karate Kid revival series Cobra Kai, which it hopes will become its subscription service’s signature series a la House of Cards or The Handmaid’s Tale. “I want YouTube Red to be the subscription service you can’t live without,” Susanne Daniels, YouTube’s global head of original content, said in this week’s cover story.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.