With Streaming Subscribers Surging, Showtime Prepares for a Fresh Boost From Billions

Network is marketing it like a first-season show

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With a reported 1.5 million subscribers to its stand-alone subscription service and a little show called Twin Peaks on the horizon, 2017 is “shaping up to be a defining year for Showtime,” Showtime Networks president and CEO David Nevins told reporters last month.

The premium cable networks’s direct-to-consumer streaming service, which launched in July 2015, hit 1 million subscribers a year later and has now reached 1.5 million subscribers, according to a recent Variety report.

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