With One Month Until the Super Bowl, CBS Is Quietly Racking Up Robust Big Game Ad Sales

Network is receiving north of $5 million per 30-second spot

Super Bowl LIII is exactly one month away, and even though CBS has been unusually quiet about its Big Game ad sales this year—now that former chairman and CEO Les Moonves is no longer around to tout his company’s progress during earnings calls and other public appearances—the network’s haul is expected to be as robust as ever.

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