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Super Bowl LIII is exactly one month away, and even though CBS has been unusually quiet about its Big Game ad sales this year—now that former chairman and CEO Les Moonves is no longer around to tout his company’s progress during earnings calls and other public appearances—the network’s haul is expected to be as robust as ever.
With one month to go, the Big Game market has once again been strong for CBS, according to sources familiar with the network’s Super Bowl ad sales.
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