With Newly Promoted Leaders for News, Programming and HR, Fox News Is Trying to Define Its Next Era

Longtime vets tapped to help get cable net back on track

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There’s nothing a news outlet hates more than being the news.

For Fox News Channel, it’s been nine months of lurid headlines involving sexual harassment, racial discrimination, abrupt dismissals and stacks of lawsuits. And then there’s the loss in ad revenue and brand equity.

Harris Poll’s annual EquiTrend study, out last week, found Fox News fell 5 points among conservative-leaning viewers—“a statistically significant drop in their brand equity,” said Harris Poll’s vp of brand solutions Joan Sinopoli.

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Following the exit

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This story first appeared in the May 8, 2017, issue of Adweek magazine. Click here to subscribe.