With Live Sports Still Sidelined, May’s National TV Ad Revenue Fell 23%

Nine of 12 product categories saw year-over-year declines

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May’s national TV ad revenue improved on March and April’s low numbers, but the absence of sports programming amid Covid-19 continued to deal a serious blow to the industry, according to the Standard Media Index AccTV Report for May 2020.

National TV ad revenue in May fell 23% year over year to an average of $716.4 million each week, with cable TV dropping 24% to $446.6 million weekly and broadcast revenue plummeting 23.9%, to $234.9

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