Wired's Store Celebrated 14 Years With Everything From A $55,000 Car to Marshmallow Crossbows

2017's store closes today


In an attempt to both bring the magazine to life and introduce new products to consumers, Wired’s 14th annual holiday pop-up store ends its two-week run today.

This year’s edition of the store was in New York’s Brookfield Place and saw more than 15,000 visitors over 14 days, giving customers multiple types of products to test or purchase. While the majority of Wired’s revenue from the store comes from sponsorships by the brands that are featured, and it takes a small fee for handling the actual sales, the pop-up is a chance for the publisher to show it can provide retail as an experience, according to Maya Draisin, vp of marketing for Wired and the Innovation Collection at Condé Nast.

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