Will Last Year’s Upfront Shortfalls Continue in 2015?

'The upfront is not what it used to be and never will be again'

With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged the decline at 6.1% to $18.125 billion overall, including a 4.7% drop by cable to $9.67 billion. The shortfalls marked the first retreat since 2009-10, when the market suffered from the lingering effects of the 2008 financial crisis.