Mike Reynolds


With Upfronts and NewFronts Comes the Invasion of the Acronyms

As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell it out for you.

Will Last Year’s Upfront Shortfalls Continue in 2015?

With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged the decline at 6.1% to $18.125 billion overall, including a 4.7% drop by cable to $9.67 billion.

The NHL and NBC Tout Playoff Coverage With Candy Bars and a Willy Wonka-Style Contest

NBC Sports and the NHL are using chocolate bars and a potential Willy Wonka-like payout to trumpet the Stanley Cup playoffs.

Media Agencies: Tag-team tactics

Now Allies, televest and Wells Bddp Make a big play for P&G’s big bucks. Later this month, the battle will be joined for Procter & Gamble’s television buying and planning […]